Museu de Arte do Rio

Jair de Souza Design

Jaime Acioli
Bienal Iberoamericana de Diseño 2014

Visual identity
The Museu de Arte do Rio promotes a transversal reading of Rio de Janeiro city’s history, its social fabric, its symbolic life, conflicts, contradictions, challenges and social expectations. Its exhibitions unite historical and contemporary dimensions of art through national and international exhibitions of long and short duration.

The signage project explicitly enunciates its purpose of simplicity and minimalism, through a simple visual system and a black, white and gray color palette – reference to the Portuguese stones of Rio's sidewalks. The Gotham Rounded font chosen for the signage project is the same used in the museum brand design by Jair de Souza, thus creating a visual unit.
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