Project
Curarte
Agency
A Equipa
To communicate the ambition of a project as transformative as CURARTE, which believes that art, culture and design, combined with science, can positively transform the hospital experience, A EQUIPA created a brand and communication system distinguished by their apparent simplicity.
The visual language applied across the various print and digital materials is unified through the use of monospaced typography, pastel colours and black-and-white imagery. The layouts favour generous spacing, highlighting both the content and the format on which it is presented. The main printed piece comprises three booklets and a folder containing the map and the intervention sheets. Each has a different format and colour, and they are held together by an elastic band. This set of elements allows them to be intentionally separated and easily brought back together.
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